How does it make you feel...
...when you receive a complement or recognition for something that you have done unexpectedly? . If you are like me, and I'll bet that you are, it makes you feel good. Not only that, but your impression of the person who gave you that complement or recognition increased. They must be ok since they appreciate you.
But what about the opposite. If you do something nice, or excell at a job and do not receive any recognition, your feelings towards that person decrease. You probably wonder if they noticed or if they are just a jerk.
Your prospects and clients are no different
They like to know that you care about them and their business. When you acknowledge them they think higher of you and when you ignore them they are likely to leave.
The US Chamber of Commerce and the Small Business Administration had a study done and came up with the following conclusion.
My Vendor Doesn't Care!!!
The #1 reason that consumers switch companies is the perception that their existing vendor does not care about them. While price, product and service are important, if we as consumers feel that we are not appreciated, we are ripe for another company to sweep us away. None of us likes to be treated like "just a number".
That said, we are willing to show a lot of grace and pay a higher price if we feel that the product, or service, is superior, or that our business is appreciated.
So, what is Appreciation Marketing?
- Appreciation Marketing is a new way to do business the "old fashioned way".
- Appreciation Marketing puts a "Human Touch" into our "High Tech" world.
- Appreciation Marketing lets our clients, partners and prospects know that they are appreciated.
- Appreciation Marketing helps us to stand apart from the masses that just see a client or prospect as a pay check.
- Appreciation Marketing takes the focus off of us and our sales message and places it where it belongs, on the one being appreciated.
- Appreciation Marketing helps us to trasnform our mind to look for ways to be more appreciative rather than critical. This makes us more likeable.
- Appreciation Marketing is essential to your business if you want raving fans who want to refer you to others.
What I Do
I have the pleasure to work with businessmen and women, helping them increase their referrals, their client retention and their closing ratios. I do this by bringing the "human touch" back into our "high tech" world.
I happen to believe that personalized greeting cards from SendOutCards are the best vehicle for putting Appreciation Marketing into action. As an Independant Rep with SendOutCards, my role is to help you implement SendOutCards into your business, and life, and teach you to be a "sender of cards".
While I can't make the promise that I will make you a better salesman or woman, I can promise you that you will stand out and be more memorable.
Unabashed Call to Action
Complete the form at the right and you will receive the following:
- A free, personalized walkthrough of the SendOutCards system to send an Appreciation Card to anyone you like. No strings attached.
- You will be added to my e-newsletter where you will receive tips on how to be a better "appreciator".
- You will receive an example of an 8x8 touch campaign that can be easily customized for your business. This campaign will include a variety of touches including Greeting Cards through SendOutCards, emails and phone calls.
You information will be protected and not shared with anyone. I do not buy lists or sell them. I value my privacy and I am sure that you value yours.
Thank you for reading through this far. It is truly appreciated. I hope that we will get an opportunity to talk and maybe even do business together.
To your success!
Larry
