What if I said your name, just loud enough for you to hear?
Of course you'd turn around!
Because I just said something that was important to you!
Something that connected.
Your Opening Headline for your Classified Ad, pure and simple, *IS* that flag.
It must open with the same attention-getting power as calling your name on a crowded street.
Here comes your ideal prospect now, hitting your ad.
Look at her...
She doesn't automatically stop to read... she scans, looking for "relevant" clues.
She quickly breezes your Opening Headline -- if it does not click...
... her mouse does!...
But if your Opening Headline gets her attention, a-h-h-h.
She'll slow enough to read the Subheadings and your Opening Paragraph.
And if there's enough there, she'll continue on and read the whole accompanying message...
... as long as *YOU* keep delivering benefits that help her.
Your headline will grab eyeballs only if it has emotional appeal and offers your #1 specific benefit.
No logic is involved.
It has to answer this question in the reader's mind...
"What's in it for me?"
(I can't repeat this often enough. It's so critical.)
Classified Ads is something everyone should be testing in some form or another. It’s great for generating qualified leads. You should have a strong benefit-driven headline and a clear call to action.
I've bought dozens of copywriting courses, classified ad books, hypnotic headline examples and sales letters by well-known sales experts & copywriters over the past 15 years and created the Ultimate Classified Ad Formula for my own clients to use over a very time-saving '5-day' email series.