- THE PRESENTATION – Observe Body Language
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If a person likes you, there is a good chance they will like what comes with you. There is no point in showing them the plan if they don’t like or trust you, When you show only solutions without first uncovering a person's Primary Motivating Factor, the prospect is likely to miss out on seeing the benefits of the Business Plan and it will not absorb the simplicity of it. |
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Questions Are the Answers
“Why is that important to you?” “What would happen if you didn’t achieve it?” “Would that worry you?” After you ask a question, you must remain completely silent until the prospect completes an answer |
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![]() When showing the Plan, use your prospect’s own words in the plan. When you repeat your prospect’s words as you show the Business Plan, it becomes personal to them. |
![]() Eyes directing to presentation. Prospects will remember more when they see with their eyes as well as hear with their ears |
Eyes are a compelling force. Do not maintain eye contact without nodding head and J smiling. Positive feelings cause the head to nod – and the reverse is also true; nodding the head causes positive feelings. Head nodding is also contagious. If I nod my head at you, |
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There is no point in making positive statements, unless you get agreements along the way. eg Would you agree with that? That’s true, isn’t it? That’s a bold statement to make, isn’t it? Wouldn’t it? Isn’t that true? |
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